In this pioneering work of social criticism, Kalle Lasn, the publisher of Adbusters In Culture Jam, Lasn assesses the current situation, discusses whether. Kalle Lasn (born March 24, ) is an Estonian-Canadian film maker, author, magazine editor, In his first book, Culture Jam, Lasn portrays consumerism as the fundamental evil of the modern era. He calls for a “meme war”: a battle of ideas. An eloquent manifesto of anti-commercialism worthy of predecessors like Thoreau and Huxley. Kalle Lasn is the publisher of Adbusters.

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No longer are ads confined to the usual places: Mencken called “the libido of the u gly” — becomes second nature. There are no discussion topics on this book yet.

Kalle Lasn – Wikipedia

Wh Ah, the dream of the 90s. It’s why we get stuck year after year in tedious, meaningless jobs. What does it do to your cultural gyrostabilizers, your sense of where, and who, you are? Coca-Cola strikes a six-month deal with the Australian postal service for the right to cancel stamps with a Coke ad.

A factory dumps pollutants into the water or air because that’s the most efficient way to produce plastic or wood pulp or steel.

Anywhere your eyes can possibly come to rest is now a place that, in corporate America’s view, can and ought to be filled with a logo or product message. Very good fundamental concepts of how important messaging is in activist work. Create a “grassroots” group to defend the right to drive. I found Kalle Lasn to be a culturf of fresh air; both in his informal writing style and his thorough research.

A continuous product message has woven itself into the very fabric of our existence. The smell reached my nose and I thought of the old Woody Allen line, in a paraphrase: Ah, the dream of the 90s.

We will strike by smashing the postmodern hall of mirrors and redefining what it means to be alive. The origins and future of Occupy Wall Street”.

Then this is the book for you.


In fact, we feel privi- leged to be here. From the moment your radio alarm sounds in the morning to the The Ecology of Mind 19 wee hours of late-night TV, microjolts of commercial culturw flood into your brain at the rate of about three thousand marketing messages per day. We will uncool its fashions and celebrities, its icons, signs and spectacles.

Think of Culture Jam: It pays to pollute. Don’t be so unthinkingly civil all the time. I sent a letter to the Canadian Radio-Television and Telecommunications Commission — Canadian broadcasting’s governing body — asking about the rights of citizens to access the public airwaves.

And yet you’re crying now. Up to that point, filmmaking was a painstaking process of finding the organic shape of the story, then developing the narrative by weaving together the components, literally splicing strips of 16mm or 35mm film together by hand. It’s too new a phenomenon for psychologists to have given much consideration to it.

And so you scaled down your hopes of embarrassing riches to reasonable expectations of adequate comfort — the modest condo downtown, the Visa card, the Braun shaver, the one good Armani suit.

Your pain is valid. Then we meet Gordon, who likewise invests his on-line characters with “qualities he’s trying to develop in himself.

For those unacquainted with some of the facts, it’s difficult to take them as facts given that Lasn appears to be writing from his gut, with little to no scholarly support. The information glut, lqsn so-called data smog hanging low in the valleys, calls to mind the bewildered student’s lament: She created the unforget- table media moments that primed the tears we cried in front of the TV set.

In her book Ja, on the Screen, American psychoanalyst Sherry Turkle describes one young man, an inveterate webcrawler, who’s a character in six MUDs at the same time. It’s as simple as that. It breaks down into essentially into propaganda. A numbing sense of commercial artificiality pervades our post- modern era.

She spoke too quickly, running her words together so that it all sounded like one long word. Once you start asking questions like this, you are, of course, in real trouble. They don’t mean much if we don’t distinguish between types of violence — pro wrestling versus Goodfellas versus Indonesian cops club- bing student demonstrators on the evening news.


If cool is the Huxleyan “soma” of our time, then cynicism is its poi- sonous, paralytic side effect. Lasn sees consumption as a sickness of the mind.

What else about me isn’t authentic? Aunt Nellie, aluminum-pot cooking queen, can’t remember where she lives. Which leads to contempla- tion of the nearest exit. TV programmers cklture what stops us from zap- 18 Culture Jam ping the channels: Once you experience even a few of these “moments of truth,” things can never be the same again.

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The trust that once forged community is almost gone. Eventually, these kallle started to repulse us. The reception was held in one of the locals’ big, grassy back- yards. We come home after work, exhausted. The idea of the CIA-sponsored “depatterning” experiments was oasn outfit conscious, culturr or semiconscious subjects with headphones, and flood their brains with thousands of repetitive “driving” messages that would alter their behavior over time.

The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture indu America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow “culture jammers”.

If you aren’t — if you only see someone’s profit or jaj in another month there will be rotten fruit all over the ground — someone has gotten inside your brain and really fucked you up.

Yet each persona has come to feel as real to him as his “real” self.