Leading Successfully Across Cultures · Cross-Cultural Communication · Global . This dimension deals with the fact that all individuals in societies are not equal Saudi Arabia scores high on this dimension (score of 95) which means that by utilising our effective and proven framework based on Geert Hofstede’s work. Transcript of Las 5 Dimensiones culturales de Geert Hofstede. 1. Distancia al Poder 2. Individualismo – Colectivismo 3. Masculinidad –. Dimensiones Culturales, Geert Hofstede. No description. by. Eliott Machat. on 19 January Comments (0). Please log in to add your comment.

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Geert Hofstede whose work inspired this research. For example, a study by Kim and Lee found that individualistic tourists were more likely to seek novelty whereas the motivation of the collectivistic tourists is primarily to be cultursles the family.

The third factor was labeled “Personal Well-Being” and included three items: A second cross-cultural value measurement project called “Chinese Values Survey CVS ” was undertaken to identify values more typical to Asian cultures.

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In the current research, following trip characteristics are included for study: Various tourist behaviors are identified with an index number indicated on Table As regards the APF, Japanese tourists were the least adventurous and French and Italian tourists scored fairly close highest ratings amongst the four tourist groups.

The cultural distance was compared by subtracting this base dimensionew of 43 from Uncertainty Avoidance score of the host countries to which the participants were headed.

Uncertainty Avoidance The dimension Uncertainty Avoidance has to do with the way that a society deals with the fact that the future can never be known: These results provide some very interesting insights on tourist behavior in terms of the expectations of desirable behavior and perceptions of actual behavior by tourists themselves and by service providers. Mexico scores 82 on this dimension and thus has a very high preference for avoiding uncertainty. This results in 30 tourist behavior domains in the “After-Travel” stage 6 variables X 5 behavioral measures for each.


This segment stays for longer duration abroad and is both able and willing to spend more money on overseas travel. Indulgence One challenge that confronts humanity, now and in the past, is the degree to which small children are socialized. Hong Kong Chinese University Press. On the “yes” side, there is ample evidence documenting the benefits of travel and tourism.

Journal of Travel Research, 43 February Second, Asian cultures are higher in Power Distance and Asian tourists are likely to view themselves much more powerful than their service providers compared to Western cultures where such contrasts may not exist or geerh be less extreme.

First, it relates to goods and tangible products souvenirs, gifts, food etc. European Management Journal, 7 4 These expectations of desirable tourist behaviors and actual tourist behaviors were hofstere measured from the standpoint of the 73 service providers, including hotel employees working in the front line positions such as front desk staff, customer relations, food delivery, etc.

The authors conclude from these and other findings that the tourist behavior on group tours represents a combination of national culture and tourist hofshede. The influence of cultures on consumer behavior is evident in all areas of services, especially in the fields of travel and tourism.

Organizational Dynamics, 16 4 Loyalty in a collectivist culture is paramount, and over-rides most other societal rules and regulations.

The third section of the paper identifies a comprehensive list of tourist behavior domains in the three stages pre, during, and post.

Tourist evaluations are followed by a variety of post-purchase and consumption processes. These five factors were labeled as follows: These group-oriented societies are also extremely hierarchical and respect authority.

The key decision not willing to make their own arrangements and resort areas in this stage of preference formation relate to the to taking package tours instead of making their own independent arrangements.

Saudi Arabia scores 60 on this dimension and is thus a Masculine society. Examples are drawn mainly from collectivistic societies of Asia such as China, Japan and Korea. For C4, comparing the differences within the group actual versus desirable tourist behaviors rated by service providersall 23 comparisons were statistically significant.


Crotts opertionalized “Cultural Distance” using national uncertainty avoidance scores and studied the overseas travel behavior of outbound travelers from USA to 26 different countries. The sample for their research study comprised of Australian and foreign respondents who were randomly selected from cultutales visiting several tourist attractions in Melbourne, Australia and dimensines a questionnaire. Mattila also found that, while Asian tourists gave significantly lower ratings compared to western tourists, their facial expressions did not reflect their inner feelings.

Las dimensiones culturales y la conducta turística según Hofstede: análisis y marco conceptual

Consumer Focus in Cross-national Research. March describes the collectivity of Japanese society in no uncertain terms, when states that from early age the Japanese individual is obliged to adopt culturally prescribed behavioral patterns for particular social situations, either at school, in the workplace, or within relationships.

This ambiguity brings with it anxiety and different cultures have learnt to deal with this anxiety in different ways. A Study Across Cultures. Travel risk perception, safety concerns, and travel anxiety: Organizing for Cultural Diversity.

These authors suggest that the power distance dimension is related to social inequality and the amount of authority of one person over others. It would also protect the “face” of the service provider who may otherwise loose it if the tourist was to discontinue the association. As regards the other two categories of behaviors, “Collectivity Orientation Driven Travel Behavior” and “Risk Tendencies Driven Travel Behaviors,” another clear pattern was noted based on the results summarized on Table 2.

Studies of Tourist Behaviors After-Travel In this subsection, five types of post-travel behaviors are included: