Originally printed in the New Left Review, no. 64, , pp. Potentialities of communication media “For the first time in history, the media. Media do not produce objects which can be hoarded. Do away with “intellectual property” (Magnus was dead wrong here – battles over IP are. A Theory of the Media. [ Introduction] Constituents of a Theory of the Media “The new media are oriented toward action, not contemplation; toward.

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The effects of this have not yet been adequately explained epistemologically. Mere noise permits of no articulated interactions. The reality in which a camera turns up is always faked, e.

The human being serves the machine, he adapts enznesberger it. These news-sheets presuppose a structure of party members and sympathizers and a situation, where the media are concerned, that roughly corresponds to the historical situation in ; they are obviously fixated on the Iskra model. Details to be supplied.

Though there is no such example till now wherein a direct social interaction of media has been made possible, but the capitalist knows that this is a possibility of the future and they thus fear the realization of the true potential of media is about to come through. Wireless, UHF bands, inherently numerous and uncontrollable, are often badgered by anachronistic attempts to control the air waves.

This potential lies in the fact of opening up the media, encouraging reciprocity of information between the transmitter and the receiver, and encouraging feedback.

Constituents of a Theory of Media – Hans Magnus Enzenberger by Christopher Robinson on Prezi

The phenomenon incidentally has its analogue in the capitalist West, if in a diluted form. In short, for the emancipatory use of media, we need to decentralize the system, mobilize the masses, and introduce a participation and feedback. Being attentive to all this is good, but not enough.


It tell us that the bourgeoisie does indeed have all possible means at its disposal to communicate, but the theogy is it has nothing more left to say. The control circuit in the case of literary criticism is extremely cumbersome and elitist. There have been no historical examples up until now of the mass self-regulating learning process which is made possible by the electronic media.

That can be demonstrated from the example of the Tupamaros in Uruguay, whose revolutionary practice has implicit in it publicity for their medix.

Production becomes nezensberger independent of the human potentialities and capabilities of the worker. He outlines the reciprocal correlation between the author and the masses: Only then can he contrive to make himself dispensable.

The Achievement of Benjamin. In terms of structure, they are anti-sectarian — a further reason why the Left, insofar as it is not prepared to re-examine its traditions, has little idea what to do with them. Also, how is digitization of media helping people to transform from non-specialists to specialist, is the media helping them to be dispensable or still is concentrating the power into the hands of bourgeoisie?

The general contradiction between productive tbe and productive relationships emerges most sharply, however, when they are most advanced.

It reveals in the most accurate way the tautological nature of the mystique of the media. It is a control circuit conwtituents what is fed in has already made complete allowance for the feedback.

This sets its stamp for ever on written communication — on its tone, its syntax, and its whole style. This state of affairs can be identified in individual cases in all the traditional artistic disciplines.


Constituents of a Theory of the Media

A Socialist Strategy In the socialist movements the dialectic of discipline and spontaneity, centralism and decentralization, authoritarian leadership and anti-authoritarian disintegration constituetns long ago reached deadlock. Our lack of printing equipment and the necessity for speed meant that, though the best work was hand-printed, the most rewarding was standardized, lapidary and adapted to the simplest mechanical form of reproduction.

Anyone can take part in them by a simple switching process. Radicals of the 60s U. They, to a certain extent pose a challenge the old category of works of art as objects. A demand which admittedly is not made of the medium from without; it is a consequence of its nature, from which the much-vaunted open form can be coonstituents — and not as a modification of it — from an old aesthetic.

So long as the cultural revolution has the initiative, the social imagination of the masses overcomes even technical backwardness and transforms the function of the old media so that their structures are exploded. West Germans, for example, read perhaps two times the books that Americans do there, television does not go on 20 hours a day Wherever the professional producers make a virtue out of the necessity of their specialist skills and even derive a privileged status from them, their experience and knowledge have become useless.

The whole process is extraordinarily beset with taboos.