GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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This website uses cookies. This objective is also the reason consumers have helped streaming services to experience a substantial surge in growth over the last few years.

The joy of do it yourself Staying in touch by mouse click Key challenge — labor market An extra helping consumerscaj health? Later on, she will meticulously enter the number of calories into a smartphone app.

Gvk competitive A mobile world — without mobile payments? Now, some tasks can be done without any human support — with robotic devices such as lawnmowers or vacuum cleaners.

Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier. The rate of growth in comparison with other trends has therefore remained limited. Justin Bieber uses it as a way to relax and many German consumers discovered this new trend for themselves: If you look at sales over a long period of time, you can identify consumer and lifestyle trends which have been adopted by consumers.

Which products and services have noticeably gained favor among Germans? Index tumbles into negative territory for the first time in 15 months.

Consumer Panels

After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood day.

Every day, we see adverts for new products which are designed to make our lives simpler, more flexible or more connected. Focustopics Those who can, pay more Banks facing a crisis of confidence Responsibility starts in the business Between fear and hope Unity with differences Department stores still very popular for shopping Consequences of the crisis — a question of perspective Ray of light amid the crisis: Sustainable consumption — merely a case of lip service?


We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase. Ecological aspects also play an increasingly important role when it comes to buying clothes. By browsing our website, you agree to our use of cookies. Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth.

Along with this type of leisure activity, more and more adult consumers are entertaining themselves with a past-time which used to be only for children.

Consumer Panel | GfK Global

Car clinics in the method test Global challenges She buys, he buys A joint event of GfK, Serviceplan and Markenverband. This helps drive business performance and your bottom consumeracan. There you will discover specific reports on what might enthrall us in the world of tomorrow. Smartphone fever takes hold Purchasing power and online potential: Never go out of fashion Is sustainability familiar?

Savoir-vivre in Europe — a comparison of attitudes to life The end of cash? And who wants film downloads taking up precious space on their computer hard drive? They are also doing something for the environment at the same time. The charts regarding ‘consumption trends’ can be downloaded here ca.

Work worth living for Trust pays off Worries in the face of reality The power of others Trust has to be earned Is nuclear energy on the way out?

Totally on trend – consumption in Germany | GfK Compact

In any given household, anywhere in Germany, just after the alarm clock goes off: Eat yourself healthy and save energy Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.


Desire for security increases further. Evidently, more and more people are taking this view, instead choosing to enjoy their favorite music or the latest series online, rather than holding onto them or saving them for a long time.

The washing convenience segment also experienced significant quantitative increases: Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.

Heated debates on which diets or meal plans are the most effective often take place around the kitchen table. These gfi American foods and others too are increasingly being purchased to be eaten at home.

The consumer world changes so quickly nowadays — at least it feels like it does; especially since digitization has had an increased effect on our day-to-day lives. What is the meaning of price? Brand Roadshow ; Navigating the jungle of consumer and communication trends.

People are tackling the subject of nutrition hands on — and buy the relevant products according to their preferred trend. Skip to main content.

Or will they simply print it out with a 3D printer? Do you want to be informed as soon as a new Focustopic is available? Increasingly well connected Sustainability: Decisive data Getting around in the future Bon appetit, Germany! We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth. In contrast, other products only interest certain buyers, while others still quickly disappear from the shelves.